Автор работы: Пользователь скрыл имя, 19 Января 2011 в 07:09, реферат
Advantages of franchising consist in reception of known mark and the technologies connected to it. To the franchisee, having bought the franchise, it is not necessary to think of advertising the enterprise, development of image, creation of technologies of work as all this in the kind ready and checked up by time is got at the franchisor, and advertising is carried out on-line. Except for it, franchising is protected from a corporate competition: according to the contract the franchisor in this territory will not sell the franchise to anybody to another.