Howard Schultz Analysis Project

Howard Schultz started his career in the coffee business thirty years ago, pursuing one goal: to create the personal relationship between people and their coffee (Berfield, 2009). Now he is the CEO and Chairman of Starbucks, one of the most beloved brands in the world, which is worth at least $3 billion. It was not an easy path to the top, but he succeeded, and not only because of his passion for coffee, but also his great leadership skills. The purpose of this paper is to describe Howard Schultz’s leadership style and show how his professional strengths and skills helped him to build a successful company.