China plane maker Comac targets global market

9 March 2011 Last updated at 16:00 GMT

China plane maker Comac targets global market

Chinese plane maker Commercial Aircraft Corporation of China (Comac) is planning to take on established players such as Boeing and Airbus as it targets the global aircraft market. 

The company is expecting orders from international clients to start arriving as early as this year, its general manager Chen Jin told the BBC.

Comac is promoting its narrow-body C919 jet at the Hong Kong airshow.

It is due to have its first flight in 2014 and enter service two years later.

Regional growth

US and Europe have traditionally been the biggest air travel markets in the world.

It is no surprise then, that US and European plane manufacturers are among the biggest players in the industry.

But as the air travel industry in the Asia-Pacific region grows, the situation could change.

Passenger numbers in the region are forecast to grow by 5.8% in the next two decades, according to Airbus, which will mean growing demand for planes to carry them.

Airbus estimates that Asia will account for 33% of all aircraft orders in the next two decades, compared with a 26% share between 1990 and 2009.

Domestic demand

While it harbours international ambitions, Comac is fully aware of the potential for growth on its home turf.

China is forecast to be the fastest-growing market for air travel by 2014, according to the International Air Transport Association.

Mr Chen told the BBC that the company had very clear priorities.

"We are going to serve the China market first," Mr Chen said. "Over the next 20 years, for the Chinese market alone, we are forecasting an increase of 2,900 aircraft," he added.

Comac's first customers have been the main Chinese carriers.

Last year, it announced that Air China, China Eastern Airlines, China Southern Airlines and Hainan Airlines were the among six companies that had signed deals to buy the C919 planes.

The company said it had received orders for 100 aircraft 

 

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The article is headlined “China plane maker Comac targets global market” and has subheadings “Regional Growth” and “Domestic Demand”

The publication date of the article is 9 March 2011 

The basic subject matter of the script is Chinese plane production 

The headline of the article corresponds to the topic. 

The purpose of the article is to give the reader some information about Chinese plane production industry and its successes and plans. 

The article is written from the third person narration and contains a few quotations. 

The author starts bу telling the reader that the Chinese plane manufacturer is going to compete with the main players on the global aircraft market. 

The article goes оп to say about the plans for the new C919 jet, then under the first subheading, it gives details of the growth of air travel industry in the Asia-Pacific region, and under the second subheading, it tells the reader about the potential and results on the Domestic front.

There is no real conclusion in the article, and it just ends with a sentence about how many orders the company had received.

However, the key sentence of the article could be said to be the first sentence under the second subheading: “While it harbours international ambitions, Comac is fully aware of the potential for growth on its home turf”. This sentence tells the reader both about plans on the global market and its own domestic market.

While reading I've come across some topical words and expressions like “targeting market”, “established/biggest market players”, “enter service”, “international ambitions”, “home turf” and many others. The author's vocabulary is quite rich, but at the same time easy to understand. 

The author resorts to colorful general phrases, statements, positive connotation, descriptive adjectives and comparisons. 

I found the article interesting and easy to understand. I appreciate the author's word-painting as very good.