Marketing

21 Декабря 2014 в 17:50, контрольная работа

The article headlined “Marketing” was published on the web site. The author of the article is Michael Holt, an American economist and the Professor of Princeton University. His work has been published in scholarly journals, such as Journal of Economic Literature, Economy and Society, Journal of Economic Perspectives, American Journal of Mathematics.

The Financial Markets

10 Мая 2012 в 06:29, курсовая работа

The financial market represents very difficult mechanism which isn't described yet by any theory up to the end. And despite some uncertainty and set of methods of market research, share values – "goods" most attractive for today for set of investors. By means of financial markets the interbranch, international modulation of capitals is performed. Mechanisms of these markets are in this respect much more effective than direct investment of means and allow to optimize structure and dynamics of public reproduction.

Sport Marketing As a Part of Promotion

17 Февраля 2011 в 22:28, статья

Sport marketing is a part of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports.

Franchising as a device of marketing policy

13 Октября 2012 в 20:17, реферат

In recent years, a huge number of enterprises operating under the names of well-known domestic and foreign companies. Since it is obvious that the creation of a network of branches or representative offices would require a longer period of time and considerable investment, we can assume that in this case there is a new way of organizing the business, allowing Russian companies to use the well-known brands. This method is franchising.
Today Russia is no surprise in goods and services designated famous trademarks of such companies as "Coca-Cola", "Adidas", "Xerox", "Shell", "McDonalds" and many others. These marks clearly we associate with certain manufacturer that has a high reputation, and indirectly indicate the high quality of goods and services. One of the most efficient distribution channels through which these goods are distributed within and around the world, is also a franchise.

A glimpse of Russia's advertising and marketing

09 Марта 2016 в 18:07, реферат

It’s been making a ponderous U-turn to a market economy. After a long hibernation, Russia awoke to find its erstwhile fantastic business traditions lost. Anyway, it was quick enough to grasp the ABC’s of modern market operations. It’s leapfrogged to plastic money, Internet, etc.
On the demise of the USSR, Russia’s economy found itself in shambles, of necessity relying on oil and gas – a fact attracting greedy Western attention, uninvited Western advice (often based on double standard), and Western lectures on “democracy” (especially funny when coming from some blatantly police states).

Программный комплекс Marketing Analytic

24 Февраля 2013 в 11:27, доклад

Программный комплекс Marketing Analytic предназначен для решения задач накопления маркетинговых данных, автоматизации маркетинговых исследований, стратегического и оперативного планирования маркетинговой деятельности. В комплексе существенно развиты идеи, заложенные в ранее созданных программах:: Marketing Expert 1.x, Marketing GEO, Marketing Analytic 1.x.