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текст на английском языке о макроэкономических показателях
Ex.2 Complete the following sentences:
1. Gross national product (GNP) differs from GDP by…
2. Net national product (NNP) is the total income of…
3. National income is the total income earned by…
4. National income differs from net national product by…
5. Personal income is the income that…
6. Unlike national income, personal income excludes…
7. Disposable personal income equals…
Ex. 1. Complete the following sentences, use the prompts below:
11.The gross domestic product minus depreciation of capital work out in producing output is…
Words for reference: intermediate goods; net domestic product; personal income; disposable personal income; nominal GDP; real GDP; final goods; net domestic product; gross domestic product (GDP); expenditure approach; gross national product (GNP);
.
Economic Growth
Economic growth is defined as a real increase in the gross domestic product (GDP) of a country. This means that national income (adjusted for inflation) has increased and there has been a physical increase in economic activity. If real incomes rise, then consumers enjoy higher real spending power, so ultimately real economic growth transmits itself into greater demand for goods and services.
Let us consider positive and negative implications of economic growth. Apart from inflation risks, economic growth is highly desirable for the business community as it generates many opportunities for firms and has a positive impact on national economy.
First of all, as sales increase, profitability is likely to increase, enabling firms to report improved financial results to shareholders. In turn, investor confidence is likely to improve, making it easier for firms to issue new share capital.
Secondly, expansion or economic growth is easier to manage due to rising shareholders’ and high banking confidence Growing sales across the economy reduce business failure rates and make corporate lending less risky. Higher returns on capital employed also provide a greater source of internal funds.
Besides it, as consumers’ real incomes rise, this generates an ideal opportunity for firms to launch new, innovative products. Consumers, with greater prosperity and confidence, purchase more of new goods.
Apart from that, the improved financial performance enables firms to direct more resources to reinforce fundamentals such as training, R&D and brand positioning.
And finally, consumer price sensitivity is eroded to some extent during robust growth periods. With rising incomes, consumers are more casual about their spending decisions. This may provide an opportunity for firms subtly to increase prices.
As for negative implications we should consider that economic growth can generate too much business optimism. Therefore, many consumers will spend above their means. If this continues, there is likely to be some ‘painful correction’ in the economy, although this time it will be in the personal rather than the corporate sector.
A further problem arising from economic growth is the probable build-up of inefficiencies in business. Cost control becomes less important if sales rise healthily, as profits are likely to be increasing naturally. Managers may concentrate on expansion, investment and recruitment, leaving average costs to increase while productivity improvements decrease. Similarly, instead of working towards improvements in production techniques and systems, management’s attention may be directed towards expanding capacity to meet growing demand.
Economic growth brings an entirely different set of problems to firms. Often these are ones that may not immediately threaten the survival of the business, but may start to breed a more *complacent culture, possibly leading to longer-term problems.
Inevitably, in economic downturns, objectives will change. More emphasis is likely to be placed on budgetary control, productivity improvements and restructuring to squeeze costs lower, enabling firms to operate from a more competitive platform.
Despite this, there is no doubt the business community would opt to have strong rather than negative growth in the economy – as this is the environment most favorable for profitability and growth objectives.
Notes: * complacent adj- самодовольный
Ex.1 Identify the impacts of economic growth from the list below as positive or negative for the economy.
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Ex.1 Answer the questions:
Using the information obtained from the previous text make its outline in writing. You may use the following clichés :The text deals with …. It draws our attention to … . Of special interest is the argument that …. . It is noted that … ; The author concludes by saying that … .
TRANSLATION
A. Translate from English into Russian.
To understand how the economy is using its scarce resources, economists are often interested in studying the composition of GDP among various types of spending. To do this, GDP (which we denote as Y) is divided into four components: consumption (C), investment (I), government purchases (G), and net exports (NX):
We have just seen an example of each component. Consumption is spending by households on goods and services, such as the Smiths' lunch at Burger King. Investment is the purchase of capital equipment, inventories, and structures, such as the General Motors factory. Investment also includes expenditure on new housing. (By convention, expenditure on new housing is the one form of household spending categorized as investment rather than consumption.) Government purchases include spending on goods and services by local, state, and federal governments, such as the Navy's purchase of a submarine. Net exports equal the purchases of domestically produced goods by foreigners (exports) minus the domestic purchases of foreign goods (imports). A domestic firm's sale to a buyer in another country, such as the Boeing sale to British Airways, increases net exports.
B. Translate from Russian into English.
ВВП представляет собой годовую совокупную рыночную стоимость продукции материального производства и сферы услуг, независимо от национальной принадлежности предприятий, расположенный на территории данной страны. В отличие от этого, ВНП – это совокупная рыночная стоимость всего объема продукции и услуг за год независимо от местоположения национальных предприятий (в своей стране или за рубежом).
Величина ВВП может быть определена тремя методами.
Во-первых, методом суммирования ДС по всем отраслям национальной экономики (ВВП по производству или отраслям).
Во-вторых, методом измерения ВВП по расходам.
В-третьих, методом измерения ВВП по доходам, включающим заработную плату работников, прибыли фирм и корпораций и т.д.
A). Discuss these questions.
a present for someone | a new company logo | a partner |
a holiday destination | a new product to develop | someone for a job |
B)Which ideas below do you agree with? Which do you disagree with? Why?
C)Listen to the management of a retail group discussing the problem of their store in Paris. Tick the expressions in the Useful language box that you hear.
Useful language
Asking
for the facts
Can you bring us up to date? Can you give us the background? Where do we stand with …? |
Identifying needs
We’ve got to get more information. We need more information about where we’re going wrong. |
Making a
decision
The solution, then, is to keep the store going. I think, on balance, we feel we should keep the store going. |
Making
a suggestion
We should sell out as soon as possible. Why don’t we sell out? |
Agreeing
You’re absolutely right. I totally agree with you. |
Stating future
action
So, the next thing to do is … What we’ve got to do now is … |
Disagreeing
I don’t agree with that at all. I totally disagree. |
Expressing doubt
I am worried about the store’s location. I’m not sure about that. |
D)Listen to a marketing consultant presenting her report to the management of a retail group. Complete these extracts.
E)Choose a section in the Useful language box for each of the missing words and phrases 1 to 8.
VOCABULARY
adjust n – регулировать, налаживать
adjustable adj – регулируемый, подвижный
adjustment n – регулировка, приспособление
seasonal ~ – поправка с учетом сезонных изменений
capacity n - способность (что-л. делать)
expanding ~ потенциал роста
depreciation n – 1. обесценивание; 2. изнашивание, амортизация
domestic adj – отечественный, внутренний
ensure v – гарантировать, обеспечивать
estimate v – оценивать
expenditure n – издержки, расход(ы)
to undertake ~ – нести расходы
gross domestic product (GDP) – валовый внутренний продукт
GDP deflator ~ - дефлятор валового внутреннего продукта
gross national product (GNP) – валовой национальный продукт
impact n- сильное воздействие; влияние