Zara Ready Image

Zara, the leading trade network of the Inditex group of companies, belongs to the Spanish tycoon Amancio Ortega, who also owns such brands as Massimo Dutti, Pull and Bear, Oysho, Zara Home, Uterqüe, Stradivarius, Lefties and Bershka. The main office is in La Coruña, Spain, where in 1975 the first store was opened. It is claimed that Zara takes only 2 weeks from the design development to the receipt of a new line for sale, compared to the average in the industry - 6 months. Moreover, over 10,000 new designs are being developed during the year (McAfee, 2007). Zara was able to resist the widespread trend in the clothing industry in locating production points in countries with low production costs. Perhaps they chose the most unusual strategy - the company preferred to invest part of the profit in opening new outlets.