Mass Media in Great Britain

разновидности газет, телеканалов, радио в Великобритании и их использование

INTRODUCTION…………………………………………………………………....3
CHAPTER 1. THE PRESS……………………………………………………...…...4
National Daily and Sunday Papers…………………………………………....…4
Local and Regional Papers………………………………………………………6
The Weekly, Periodical and Daily Press………………………………………...7
Advertising Practice………………………………………………………….….9
New Agencies……………………………………………………………...…..10
New Printing Technology……………………………………………………...11
CHAPTER 2. RADIO AND TELEVISION……………………………….……....12
2.1. BBC…………………………………………………………………………....13
2.2. ITV…………………………………………………………………………......16
2.3. Broadcasting…………………………………………………………………...19
2.4. COI Overseas Radio and Television Services………………………………....20
CONCLUSION…………………………………………………………………...…21
BIBLIOGRAPHY..………………………………………………………………….22
APPENDIX...………………………………………………………………………...23