How can we present message?

Stefashina Masha

3 PR

Messages presented on radio and television tend to be more persuasive than those seen in print. If the message is complex, however, better comprehension is achieved through print media.

Plan

1. Why do the message is more convincingly on TV and radio? 
2. Why it is better to present a complex message through print media? 
3. Print and electronic media: why do they both can bring success?

70% of Russians are watching TV daily. This is a fairly large audience of different ages, with their tastes and needs. We can also note the fact that most of the drivers behind the wheel are listen to the radio. Therefore, for a PR specialist, these channels are important media contacts with potential customers. We should keep in mind that these channels are especially good for broadcasting short messages, but why? 
We live in a world where every minute counts, so the electronic media such as radio and TV, the best way to provide short, easy-to-mind information. This doesn’t mean that the message is bad, boring, not interesting, not important, on the contrary, everyone knows that short messages are remembered better. 
In radio and television we have a head guy. There is not several different people broadcasting several different things, like in the newspaper or magazine. This is someone who knows what's going on. They are the person who everyone runs to with problems. They are the person who has all the power. A good example can serve the well-known television and radio host, celebrities. It's no secret that people often trust those people just because they are famous. They will not recommend and advertise something bad. If such a person will guide a message, even if the message is short, the audience will quickly comprehend it. 
In radio and television, it's a really good idea to send your information to more than one person. Radio, especially modular segments aired during peak listening times, may be the most cost-effective way to reach large segments of the population. The production of brief message modules offers real opportunity for our field to reach large segments of the population affordably. 
So, what can we say a fact, that printed media more effectively provide a complex message? Because the information is extensive and more complex, it requires more time to understand. A person flipping through a newspaper or magazine can linger on a page with a message and reflect on it, while when he watching TV and listening to the radio information is running fast. A person buys a printed product to get new information, and on the contrary, television and radio frequently used for entertainment. Consequently, while person is reading, he is more susceptible to the messages informative and analytical plan, and, of course, public relations texts. The nice thing about magazine advertisings is that we can re-use the same message. Since customers only see it weekly or monthly, they are less-likely to remember all the details about it. Re-running it will expose them to it several times and it can help to get cemented into their brain so they will contact company for more information.  
In general, I think that short and more sophisticated public-relations message as well can be successfully advance both in print and electronic media. Of course, the choice of distribution channel of information is important, but if the PR is really knows his stuff, he can move any message. The text becomes part of the art, so in many ways it all depends on creativity and unconventional approach to the text of this PR man.