The Notion of Political Correctness as a Language & Cultural Phenomenon

The notion of political correctness (also politically correct, P.C. or PC) has become actual and widely being studied during last century. It has already faced many antagonistic and favorable evaluations within the society, where it occurred and still exists. Moreover this phenomenon is facing many debates whether it has the right to exist or not. Some people consider the PC notion as the immense rule of higher society cluster, thus some suppose it to be a political ideology and nothing more.