Mass Media in Great Britain

   Advertisements are broadcast on independent television and radio between programmes as well as in breaks during programmes. Advertisers are not allowed directly to influence programme content or editorial control. In television, food manufacturers and retailers are the largest category of advertisers.

   Advertisements must be clearly distinguishable and separate from programmes. The time given to them must not be so great as to detract from the value of the programmes as a medium of information, education or entertainment. Television advertising is limited to an average of seven minutes an hour throughout the day and seven a half minutes in the peak evening viewing period. Advertising is prohibited in religious services and in broadcasts to schools. Independent television’s teletext service carries paginated advertisements. 

   Parliamentary and Political Broadcasting

   The proceeding of both Houses of Parliament may be broadcasted on television and radio, either live, or more usually in recorded and edited form on news and current affairs programmes.

   The proceedings of the House of Commons have been televised since 1989.They are produced by an independent company appointed by the House of Commons, which makes television pictures available to the BBC, ITN and other approved broadcasters for use in news and current affairs programmes. House of Lords proceedings have been televised since 1985.

   The BBC and the commercial services provide time on radio and television for an annual series of party political broadcasts. Party election broadcasts are arranged following the announcement of general election. In addition, the Government may make ministerial broadcasts on radio and television, with opposition parties also being allotted broadcast time [9, p.22-23].

   2.4 COI Overseas Radio and Television Services 

   The Central Office and Information (COI), which provides publicity material and other information services on behalf of government departments and other public agencies, produces radio programmes for overseas. A wide range of recorded material is sent to radio stations all over the world. COI television services make available material such as documentary and magazine programmes for distribution to overseas stations [3, p.39].   
 

                         CONCLUSION

   Having examined this topic we should say that it is quite up- to- date. The aim was to find out the role of Mass Media in Great Britain was successfully achieved.

   I have examined main forms of the press, radio and television and their influence on our life. Now we know the history and other important facts of Mass Media in Great Britain. From this work we can see that Mass Media has many advantages:

1) Mass media helps us with information about new goods and services.

2) Mass media plays an important role in our life. Millions of copies of newspapers are printed in our country every day. It keeps you informed in the latest news, different events, home and foreign affairs, news of culture, science and engineering development.

3) Everyone knows that we get a great amount of information by mass media, especially TV. We can see that TV now plays an important part in many people's life. It is an immensely powerful medium, as it uses the most important from of communication, the visual image, it is essential for us to try to decide whether it is a blessing or a curse.

   We can use this information at the lessons of English at the gymnasiums and lyceums.  
 
 
 
 
 
 
 
 
 
 

                          BIBLIOGRAPHY: 

1. “Britain 1993”, an official handbook. 

2. L.S. Baranovsky, D.D. Kozikis, “How Do You Do, Britain?” Minsk, SADI Agency

1997 

3. M. Pavlotsky “British Studies”, St.-Petersburg, 1998 

4. L. Kolodyazhnaya  “This is Great Britain”, IRIS PRESS, Moscow, 1999

5. “British Democracy in Action”, Published by the Foreign and Commonwealth Office

6. Peter Bromhead “Life in Modern Britain”, 1971

7. David McDowall “Britain in close- up”, 2008

8. Большой справочник для школьников и поступающих в вузы. Английский язык.

Дрофа. Москва, 2004

9. The New Encyclopedia Britannica № 15, 1987

10. СМИ и общественная жизнь. Учебное пособие, уровень В2. Англ. яз. МГИМО,

2008

11. Газета “English”, первое сентября №4, 2007 
 
 
 
 
 
 
 

                           APPENDIX

          Symbol of BBC

          Symbol of ITV

   Newspapers in Great Britain