Контрольная работа по "Английскому языку"

     I decided there must be a market there, and as I was ready to look for a job of some kind, 1 thought, "Why not have a go?

     We chose an area of France - a triangle including Brittany, Normandy and the Loire, then literally stuck a pin in the map and hit on a spot in Mayenne. Then I wrote to several hotels in that area, got 15 replies and visited those which seemed suitable. The one I eventually arranged а contract with was a family-owned hotel where wonderful smells from the restaurant greeted you as you walked through the door. The proprietors were interested because they had just built an extension and were looking to expand. We began that summer with about 100 customers. We met them in Paris, and transported them to the hotel, in which they were booked for the first and last nights of their holiday.

     Initially the Madrons had to take out a personal bank loan. As the company grew, this was succeeded by a government-backed small business loan, until they reached the point of being self-financing.

     The type and range of holidays has now expanded. Clients choose the as length and pace, always spending the first two and last nights at a base hotel, cycling to several others on a pre-arranged itinerary. Instead of concentrating solely on flights to Paris, Susie now flies them on scheduled flights to regional airports. She has contracts with hotels in nine regions in France; owns 1000 specially manufactured bicycles, and employs 30-40 seasonal staff at the base hotels, to provide assistance to clients. They are all French speaking (many of them students) and all trained in bicycle maintenance.

     It is a very 'hands-on' business and extremely hard work. Susie does almost everything except bookings administration herself: planning itineraries, calculating costs, arranging insurance, designing the brochure, negotiating contracts with airlines and transfer coach companies. When I spoke to her, she was feeding flight plans into the computer

     It is quite complex just to get seat allocations. Because I offer a personal service, I might not always want to bring back the same number of passengers as I took out on the same day. I'm not like a large operator, running standard two-week holidays and booking straightforward return flights. But you learn by experience how to negotiate with different airlines.

     She also maintains a very personal interest in the hotels, I never use chains, only family-run ones; visit them all every year and have built up a personal relationship with all the proprietors. 

1. Say whether according to the text the following statements are true or false

 

1. Susie Madron decided to go to France by train because she wasn’t able to buy a bicycle
2. Susie Madron owns her sport shop where she sells equipment for bicycles
3. “The working area” of Susie Madron is France, the UK and the Netherlands
4. Susi Madron had to take out a personal bank loan
5. Susie Madron has many assistants in her office
6. In her business, Susie Madron usually uses chains

 

2. Answer the questions (choose the answer A,B or C)

 

1. What is Susie Madron?

1. An owner of a travel company

2. A professional cyclist
3. a tourism analyst

 

2) What advantages does Susie represent to her visitors?

a) clients choose length and pace, they are given specially manufactured bicycles

b) Susie cooks clients’ favorite dishes

c) Susie presents clients books about outstanding cyclists 

3) Why Susie doesn’t want to work like a large tour operator?

a) she wants to offer personal service

b) she considers it to be non-profitable

c) she doesn’t have enough money for it 

3. Какой части текста соответствует  следующая информация?

The first steps of Susie Madron’s company 

IV. Определите основную идею текста

1. Difficulties of a tourist company
2. Formation of a tourist company
3. Peculiarities of cycling tourism

     NICHE MARKETS

     Customers like the opportunity to travel with people who have similar experiences. Travel agents are looking at new markets and specialised services as a way of broadening their base. To function mainly as a distribution point for airline tickets is no longer enough.

     Agencies have sprung up to cater specifically for marathon runners, for customers who want to go on sober holidays away from the sight and smell of alcohol, for specialists in romance, for bee-keepers, gay people, archaeologists and for every kind of sport.

     Six thousand agents were in Lisbon this week, swapping ideas at the American Society of Travel Agents World Travel Congress. One idea was marathon running.

     Thorn Giliigan set  up  Marathon Tours and Travel in Boston. Massachusetts in 1979. He was a keen runner himself and fell he could cater for runners w ho wanted to go abroad. He has organised trips to 18 marathons around the world, including Bermuda, Venice and London. The next destination is Antarctica, where a marathon is to take place on ice.

     "There are whole mountain ranges dedicated to skiiers," Mr. Gilligan says, "and whole resorts to golf. Runners have one day a year when a city is completely closed off to them."

     In Britain, niche travel has weathered the recession and competition from multiple tour operators well. Sports Tours International, in Manchester, for example, is one of several UK agencies catering for marathon runners. Kevin -Steele, sales consultant, says it has already taken bookings from 300 people to attend the 100th Boston marathon in 1996.

     Helen   Nodiand,    an   American specialist in niche marketing, says: "One of the things driving the customer is the opportunity to travel with people, who have similar experiences. In Britain, Holt's Battlefield Tours caters for a growing interest in visits to former battle grounds, offering guided trips incorporating   lectures   from experts. Nearly 3,500 people went on tour with the Kent-based company this year, on programmes ranging from ancient civilisations to the Falklands War. "We had a thousand extra travellers this year because of D-Day. says Lieut Colonel Mike Martin, managing director.

     Some companies, like Horse Racing Abroad and Motor Racing International, also based in Kent, organise trips to sporting events for thousands of British enthusiasts. Gary Howell, chief executive of Motor Racing   International,   says:   "Our customers used to be mostly men, some of whom brought their wives or girlfriends, but over the last few years the numbers of women travelling on their own has risen to 30 per cent"

     In fact, whatever the special interest, a company somewhere will organise a holiday around it. From river rafting to parasailing, from archaeology to baroque architecture, small companies have responded to demand. It is even possible to take advantage of hands-on tuition in bee-keeping in the Pyrenees. 

I. Say whether according to the text the following statements are true or false 

1. Customers like to travel with people who haven’t visited this place before as well.
2. Thorn Giliigan organized special marathon around Africa
3. In Britain niche travel is not popular at all
4. Boston Marathon is a popular  destination in Niche travelling
5. Motor racing are extremely popular among men

 

II. Answer the questions (choose the answer A,B or C)

1. What is a term “niche market”?

a) a profitable market which broaden tourist’s base

b) a non-profitable way of making holidays for bee-keepers

c) a market which is specialized on sport events 

2. What is the next destination of Thorn Giliigan, owner of Marathon Tours?

a) Africa

b) Massachusetts

c) Antarctica 

3.What peculiarity has Gary Howell noticed in his Horse racing business?

a) the numbers of women has risen

b) men started to bring with them their wives or girlfriends

c) women started to bet during racings 
 

III.Какой части текста соответствует следующая информация?

Travel agents are looking at new markets as a way of broadening their base 

4. Определите  основную идею текста

 

a)Agents race for niche markets

b) Lisbon hosts travel agent World Congress

c) Special interest holidays for you

V.Определите о каких видах спорта не шла речь в статье:

a) for bee-keepers

b) for gay people

c) for archeologists

d) for marathon runners

e) for skiers

f)  for divers

g) for mountain-climbers

h) river   rafting

i) parasailing 

VI. Выберите эквиваленты на русском языке к словам и словосочетаниям:

A travel agent   1.место назначения

B market                                     2.возрастающий интерес

C customer 3.спортивные события

D the sights 4.марафон

E marathon running 5.организовать поездку

F go abroad 6.резервирование

G organise a trip 7.консультант по продажам

H destination 8.достопримечательности

I around the world 9.тур.операторы

J tour operators 10.возможность путешествовать

K sales consultant 11.речной рафтинг

L booking 12.организованные поездки

M opportunity to travel 13.агент по туризму

N growing interest 14.клиент

O guided trips 15.вокруг света

P sporting events 16.ездить за границу

Q river rafting 17.рынок 

VII.Являются ли следующие утверждения (а) истинными, (в) ложными, (с) в тексте нет информации:

А. На конгрессе  в Лиссабоне побывали 160 менеджеров по туризму 

                         А       В         С

В.Специальный  тур для любителей марафона организован  в Лиссабоне

                        А        В         С

С. Следующий такой  марафон будет проходить в Арктике.

                        А        В         С

D. Марафон в Бостоне посетили 300 человек

                        А        В          С 
                             

     SELF-SERVICE HOLIDAY BOOKING

     Thomas Cook, the travel agent, is today launching what it claims is the world's first self-service, screen-based holiday booking system.

     If successful, it  could  allow holidaymakers  to book their trips through hole-in-the-wall machines or at screens in banks of department stores. The system, called Travel Kiosk, allows customers to watch videos of their intended destination -Amsterdam's canals or children shaking hands with Mickey Mouse at EuroDisney. A Thomas Cook representative can appear live in a corner of the screen to answer questions via a videotelephone link.

     By pressing an on-screen map of a city, customers can indicate which hotel they wish to stay in and receive price information. If they want to book a holiday, they press a "book it" button, insert a credit card and receive a printed confirmation and receipt.

     Travel Kiosk will be tested in Thomas Cook's Marble Arch branch for four months. Travel Kiosk currently offers two holiday programmes: the EuroDisney resort outside Paris and Thomas Cook's city breaks programme.

     Mr. Tony Bennett European strategic marketing and development director, said Thomas Cook would use the trial to decide how the system could best be employed. "We expect to get a much clearer understanding of how this type of advanced technology can complement the activities of our existing high street travel shops and telephone holiday booking services."

     If Thomas Cook does decide to install hole-in-the-wall holiday booking machines, these could either be outside its own branches or elsewhere. The company said it had not yet begun discussions with banking or retail partners in the project, but might do so in the future.

     Thomas Cook said it did not believe the machines would replace its high street shops. It plans to raise the number of retail outlets to 500 over the next two years.

     However, the large travel groups have been etching the high street 55 banks plans to reduce the number of their branches. While the large travel retailers insist they intend to stay in the high street, they are also believed to be studying  alternative ways  of selling so holidays. 

1.Расположите  данные предложения  в логической последовательности:

А. insert a credit card ___

B. receive a printed confirmation ___

C. press a «book it» button ___ 

2.Подберите  эквиваленты на  английском языке к следующим словам и словосочетаниям:

 A турист                                         1. customer

B место назначения                      2. representative

C клиент      3. raise the number

D курорт      4. advanced technologies

E представитель      5. price information

F видеотелефон      6. tourist

G информация о ценах      7. strategic marketing and development director

H директор по маркетингу           8. alternative way

I современные технологии      9. travel groups

J увеличить количество               10. resort

K группа туристов     11. destination

L альтернативный способ     12. videotelephone 

3.Заполните  пропуски в предложениях, используя информацию  из статьи:

A. It could allow_______ to book trips through machines.

1. managers         2.holidaimakers        3.agents

B. Thomas Cook is a __________.

1.travel agent       2. holidaymakers      3.judge

C. The machine allows customers to watch_________.

1. films                 2.videos                    3.photos

D. By_______ an on-screen map of a city, customers may indicate which hotel they wish to stay.

1. knocking           2. opening                 3. pressing 

    I. Say whether according to the text the following statements are true or false 

a) Travel kiosk allows customers to watch videos of their intended destinations

b) Travel Kiosk gives special brochure for visitors in order to follow it during travelling

c)  Travel Kiosk is a special electronic device

d) Travel Kiosk currently offers various programs all over the world

e) Travel Kiosk is not popular among visitors 

    II. Answer the questions (choose the answer A,B or C) 

1. What is Thomas Cook famous for?

 

1. He invented special bank credit which allows to travel without economic problems
2. He launches new device, which helps to travel a lot without someone’s help
3. He organized a trip to Disneyland