Foods Commercials in English-Speaking Media: Linguistic Study

In a sense, advertising began around 3200 BC when the Egyptian inscriptions of the names of kings on temples being built. Through centuries advertising is growing rapidly and it is a multibillion dollar industry nowadays. In many businesses, sales volume depends on the amount of advertising done. Manufacturers try to persuade people to buy their products. Firms use advertising to promote an "image" for their company. Businesses use advertising to gain new customers and increase sales.

INTRODUCTION.....................................................................................................3
CHAPTER 1. Commercial discourse in modern linguistic studies………………...6
1.1. Semantic aspect of the Advertising Language…...............................................6
1.2. Pragmatic aspect of the Advertising Language…..............................................8
Conclusions………….............................................................................................10
CHAPTER 2. Phonostylistic properties of foods commercials ………..................12
2.1. Phonostylistic means and devices....................................................................12
2.2. Vocabulary…………………………………………………………….……..13
2.3. Imagery............................................................................................................15
2.4. Syntax………………………………………………………………………..17
Conclusions.............................................................................................................20
GENERAL CONCLUSIONS.................................................................................22
BIBLIOGRAPHY...................................................................................................23
ILLUSTRATION SOURCES.......................................